— PROJECT NAME

Legion of Bloom

Full Packaging Line

— ROLE

Creative Direction

Graphic Design

— DATE

2022

Goals

• Redesign full product line for cohesion

• Clean

• Adventurous

• Modern

• Vibrant color accents

• Connect brand and customer

• Facilitate a bottom, and full back label

__________________________

• While full of challenges, the final product for this packaging line turned out amazing. The brand stands out amongst competitors and communicates the subtlety of a high-end brand with the fun and lifestyle aspects needed in the California cannabis market. The color earthy pallet unified a previously mismatched line of products, as well as tying together the existing asset library and lifestyle photography content (pictured in the style-scape above).

• I used mesh gradients, and subtle spot UV Topographical lines as the pattern for the artwork. This helped communicate the brand's love of the California outdoors, active lifestyles and portability. for those with a keen eye i used topographical lines of popular California hiking spots

• The modular vertical layout allowed for a large logo, a clean space for a label, and the right side of the panel to be used for interchanging artwork easily.

• From a production side, the design of each product’s label and placement eases the amount of time members in the production facility need to spend finalizing the package. The bottom label provides the important strain information as well as acts as a government-required safety seal. 

— PROJECT NAME

St. Andrew Coffee

Full Line Packaging

— ROLE

Creative Direction

Graphic Design

Branding

— DATE

2020

Goals

 • Urban

• Street-art-inspired

• Colorful

• Modern

• Youthful

• Fun

__________________________

• To achieve these goals, I used graffiti-inspired lettering, combined with a classic serif typeface for the brand mark, as well as a clean and classic black-and-white color palette.

• Instead of using actual illustration or art for the color, I decided on high-quality photography of street art, retaining the colorful excitement, but also grounding the artwork within a scene.

• Packaging and shopping bags are finished off with spot UV cracked coffee mug icons.

• These elements combine to make an edgy, youthful, and approachable brand style, that sets them apart from the competition.

— PROJECT NAME

Lux Cosmetics

Packaging design

— ROLE

Creative Direction

Graphic Design

Branding

— DATE

2020

Goals

• Elegant

• Simple

• Clean

• Classic

• Minimal

• Timeless

__________________________

• I achieved these goals with modern and clean layouts on both the bottle and box packaging.

• The bottle features a verticle name mark, and the color name is horizontally orientated, featuring an elegant serif typeface.

• The box features a split dark gray and white color layout and an asymmetrical lockup. The only splash of color is brought by a small circle featuring the actual color of the product inside. This element not only provides just a bit of color but a utilitarian purpose for consumers and sales staff. Finished off with a medium grey type for the fine print

— PROJECT NAME

Offensive Colored Pencils

Packaging design

— ROLE

Graphic Design

— DATE

2022

This was a fun project for an adult gaming brand. Part of the adult coloring trend, these pencils called for an edgy but fun design.

I used a dark and vibrant color scheme, set over a Spot-UV expletive pattern.